McKinsey Quarterly Article: Business Case Template against Industry Forces
When a business initiative has been justified by the business case (which is both financially and non-financially) and is approved by the management team, the business case model is then maintained on an ongoing basis and tweaked to monitor the business project’s progress compared with the initial financial projections and assumptions business case analysis. This business case powerpoint then becomes a working powerpoint used during the project tracking process. .
When we develop a product market entry or business case, a critical business framework for any marketer is product lifecycle analysis business case. The duration of each stage in the product’s lifecycle really varies quite a bit, from years to decades. Product lifecycle includes 4 stages, which are Introduction, Growth, Maturity/Saturation, and Decline (or Termination). In developing lifecycle analysis, you may find it helpful to map the lifecycle against business case.
A newer business framework addressing the business case barrier is called Blue Ocean Strategy business case development. Good business execution is dependent on both concept implementation and creating a sustainable organization culture. Blue Ocean strategy thinking focuses on enabling innovation, value creation, and effective execution. The theory behind Blue Ocean Strategy is to make competition irrelevant, and thereby creating a blue ocean; on the other hand, in the normal competitive environment, business play in a highly saturated, red ocean business landscape. With value creation, a competitive business selects and develops the optimum growth strategy by finding the best tradeoff between costs and value.
Right now, there are two primary schools of thought around strategy management business case model. Mintzberg opts for an organization, bottom-ups strategy to drive strategy development that hinges upon organizational configuration. Mintzberg also advocates a transformation of business case processes, where management recognizes the need and has the ability to manage top-down business operational business case optimization.